Do the Homework: Foundations Before Ads | Ep. 29 w/Nikhil Vaish (BoostSolo)
Update: 2025-12-05
Description
Agency veteran Nikhil Vaish, founder of BoostSolo, argues that most ad failures start upstream. We walk through his three-step model: Offer > Homework > Execution, show how AI can amplify both good and bad strategy, and detail a practical voice-of-customer workflow using your own sales calls.
Expect a frank conversation about niching down, pricing power, and building the right foundation so ads can finally do their job.
You will learn
- The Step Two foundation that most skip and how to build it fast
- How to balance brand and performance without chasing vanity metrics
- Why AI without clarity equals faster failure
- Specialist positioning for higher fees and better fit
- A simple VOC loop: record calls, extract language, ship copy
Connect with Nikhil
• BoostSolo: https://boostsolo.com
• LinkedIn: https://www.linkedin.com/in/nikhilvaish/
Work with Adam
👉 Book your 20-min Exploration Call: https://calendly.com/adamwbarney/explorationplugin-20min
Special Friday drop. Unpacking real. Ditching noise.
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